Purpose Drives Employee Engagement
The Great Resignation is real. Employers across the world are struggling to retain talent and are competing in ever-shrinking pools to attract new talent. Attrition is at record levels. Employee engagement is falling.
We can help.
Studies repeatedly show that employees today want something different: they want to work for companies that care, for companies that have a purpose that goes beyond profit.
“A survey of 20,000 employees across 25 industries suggests that people in positions of authority who have clarity of purpose and communicate it have great impact on the workforce. Employees of purpose-driven leaders are reportedly 70 percent more satisfied, 56 percent more engaged, and 100 percent more likely to stay with the organization.”
If you want to attract talent, if you want to keep talent, purpose is no longer a nice-to-have. It’s a need-to-have. You need to articulate, implement and uncompromisingly live your company purpose.
Purpose Drives Financial Performance
“Purpose is now firmly established as the No.1 factor in driving business growth. CEOs rank company purpose as the most important factor for driving business growth — more than attracting talent, company culture, employee training, and employee value proposition.“
“The data from a ten-year-growth study of more than 50,000 brands around the world show that companies with ideals of improving people’s lives at the center of all they do outperform the market by a huge margin.”
Purpose goes beyond financial performance. But study after study shoes that it also helps drive financial performance.
Purpose Gives Clarity
The world is always changing. But as of late, it seems to be changing quicker and harder and deeper.
The pandemic has shown us what has always been true: we live in uncertain times.
How do you navigate them?
How do you make strategic decisions now about a future that is shrouded in mystery?
How do you decide what to focus on when everything is shrieking for attention?
I will answer in one word: purpose.
When you know why you’re in business, you have a rock-solid criterion for choosing the what and the how.
A clear understanding of your purpose helps you do more than cope with uncertainty – it helps your business flourish.
Understanding your purpose has always been important.
But it has perhaps never been this important.